I find this article on Wired.com to be powerful. We in the Pro-Israel community have constantly been looking at ways to get our message out to the world. This article discusses how the "Peace Flotilla" used social networks that literally cost them nothing to win the public relations campaign in this battle with Israel. We need to study, understand and learn. We should be the best at this not our adversaries. Our adversaries mobilize loosely connected groups while we try to centralize our communication. We look to only convert the faithful while we also need the uncommitted. I believe that this article is a wake-up call. The article does not provide all of the answers nor all of the questions but we should use it as a starting point.
Please read the article, pass this blog or the article on to others and please comment if you would like.
How Free Explains Israel’s Flotilla FAIL
http://www.wired.com/dangerroom/2010/06/how-free-explains-israels-flotilla-fiasco/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+wired/index+(Wired:+Index+3+(Top+Stories+2))&utm_content=Google+Feedfetcher
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